The Authentic Advantage

When you look into your customer’s eyes, what do you see? Dollar signs, a means to an end or a person? Integrity and respect matter – your customers can feel the difference between someone “working” them for a sale and someone who honors and respects their values and needs.

If 90% of all communication is non-verbal – physical image, body mannerisms, attitude, enthusiasm and energy – what is your impact in face-to-face meetings or on the phone? Your customers know when someone is trying to “work” them. Are you truly looking to build rapport and establish trust or are you looking to manipulate the prospect? The authentic energy, “vibe” and spirit you embody prior, during and post-call is crucial to closing more deals.

With The Authentic Advantage, you will establish a new set of eyes through which to view your customers, clients and teammates. As you learn and employ the “Rules of Engagement” within a clear and focused mindset, you will find yourself attracting better clients, as well as closing deals faster and more easily. We break down the subtle intricacies and nuances of what you and your best players already effortlessly do to bring awareness and conscious focus to your “unconscious competencies” as you bring your sales game to the next level.

We support and inspire with “perfect practice” and “perfect feedback” as you leverage connections with customers and build consistency through active role-play. The same energy, vibe and spirit that is effective with clients is also a potent tool that yields spectacular results in role-play.

You will learn to:

• Understand the difference between authenticity and manipulation and implement authenticity skills
• Boost integration, confidence and success with active participation in role-play
• Fulfill customer requirements in way that amplifies the value of product or service
• Identify and leverage potential new opportunities by “receiving” the sales call or meeting
• Acknowledge customer needs and values and then bridge your product’s benefits
• Reframe customer objections in a beneficial and productive manner that supports rather than demoralizes
• Build powerful relationships with prospects and customers in an easy and fun way

Who will benefit:

Anyone who is responsible for advancing the sales process and wishes to hone their energy, enthusiasm and spirit, including:

• National Sales Managers
• Regional Sales Managers
• Account Executives
• Sales Representatives
• Business Development Executives
• Financial Planners
• Subject Matter Experts

Logistics:

• Participants: 8 to 18 (max)
• Format: 2 day onsite intensive with 2 Learning Facilitators
• Integration Support :

  • 45-day integration support via teleclass
  • 10 integrative exercises
  • 3 private coaching sessions for each participant